00. Approach



A producer can be more than just a spreadsheet and a budget. A producer knows where creativity meets technology and where expectations meet feasibility. A producer will make clients feel safe and informed, but a producer doesn’t lie, even if sometimes it’s hard to explain. A producer anticipates an issue and raises hands to avoid a bigger problem. A producer identifies an opportunity and foresees the space for improvement. A producer manages talent, gets the best from the team and tries to keep them motivated and productive. A producer defends this talent and tries to make their lives happier. A producer is between a Client and the Talent, and needs to understand both worlds so they can serve one another. A good producer is a bond, a link, a bridge. And remember, for a producer, the only God is The Project.

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